Rhapsody is not the closest in taking down iTunes. The reason for that is because their sales are no where near the tier that iTunes is on. Their music catalog is not as broad as the iTunes' Store, and that is a turn down for frequent music buyers. The closest to taking down iTunes in the deep future--and I do mean the deep future-- is Amazon. Amazon's prices for single songs remain $.99 unlike iTunes varying prices depending on the popularity of the artist. Although Amazon doesn't have its own MP3 player, it still sales a great deal of music, and by far more music than Rhapsody. Amazon's music catalog is about the same size as iTunes without iTunes' bonus tracks on official albums and EP's.
Here's my proof of iTunes solidifying there spot as #1 (Kirkpatrick):
Music subscription service Rhapsody has very publicly submitted an iPhone app to Apple and there's widespread speculation about whether Apple will approve an app that could be seen as competition to its own iTunes store. Like the Google Voice for iPhone fiasco, this is a story about freedom and platforms, about competition for filling consumer demand and about the long-term viability of the iPhone vs. open platforms like Android. Let's assume for a moment that Apple allowed apps that competed with iTunes on the phone. What kind of music app would you like to see? Here's our wish list.
Kirkpatrick, Marshall. "If Apple Allows Competition for iTunes on the iPhone...." readwriteweb.com. ReadWriteWeb, 24 Aug 2009. Web. 16 Nov 2010. <http://www.readwriteweb.com/archives/if_apple_allows_competition_for_itunes_on_the_ipho.php>.
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